Multiple Projects
Minecraft Books
A multi-book partnership that brings stories to life in Minecraft—immersive worlds, emotional storytelling, and experiences that deepen the game’s lore while energizing each book launch.
Company XBOX Game Studios & Del Rey Publishing
Minecraft The Crash
Explore an adventure map based on the hit book "Minecraft: The Crash" by Tracey Baptiste. Complete challenges and explore the mansion to save your friends from the evil clutches of the endermen!
Timeframe 4 Months
Year 2019
Approach
Goal
Concept
Result
Minecraft The Island
A continued collaboration with the Minecraft book team-marking the beginning of a multi-year partnership. Together, we created companion digital campaigns designed to extend each release beyond the page, ensuring marketing felt organic, community-first, and true to the Minecraft universe.
Timeframe 4 Months
Year 2021
Approach
Goal
Concept
Result
Minecraft The Mountain
Our 3rd collaboration within the world of official minecraft books - building upon an ever expanding world of characters and lore whilst enticing players towards the booker and attracting the readers to the digital activation.
Timeframe 4 Months
Year 2021
Approach
Goal
Concept
Result
Further Projects
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